Explaining the Province League #2: All About Kits
Today we’ll be detailing exactly what comes in each Province League Event Kit, along with cost, break-even point, entry fee, and other math related goodies. As a prerequisite to this post, I suggest reading my Let’s Talk Prizes entry, though there will be a lot of overlap between the two. Of all the various facets of The Province League, I’ve spent most of my time analyzing and refining everything associated with these Kits, and my intent today will be to walk you through not only the measurable info, but my thought process behind why things are the way they are. My intent is to show as clearly as possible the positives (and negatives) of this system for myself as the organizer, stores/playergroups as hosts, and players as participants. With that, let’s jump in.
The main asterisk that affects everything we are doing with The Province League is the understanding that we are not Fantasy Flight Games, and therefore do not benefit from certain infrastructures and economies of scale they have access to. Store owners will know that FFG kits are relatively cheap/low risk. Purchasing an official kit gives you enough prize support for multiple events, most of the legwork in terms of dissemination of information for these events have already been done, and prizes are ‘generic/widespread’ enough that leftovers can be offloaded without too much trouble.
A look through the official FFG kit will reveal a brilliant tactic of cost minimization. Promo cards are easy to mass produce and cheap to ship, making them the bread and butter of event prizes. Playmats feature licensed artwork already owned by FFG/used in other mediums, and while bulky are also fairly cheap when bought in bulk. Contrary to this, custom handmade community products are unique. They offer value in terms of their unique-ness and excitement factor, but in return they cost more and their appeal is less widespread.
The Province League is aware of these factors, and as a result I’ve done my best to sell these kits at-cost to turn over as much profit as possible to the host store. My reward comes from the word-of-mouth marketing I receive by using my goods as prizes, and the hope is that Province League event participants will use earned coupons to purchase supplementary product from me. Now, onto the particulars.
The 16-player Bronze Kit offers 49 distinct items, encompassing participation rewards, door prizes, clan rewards, and chase products awarded by finish. Event fee for players is $10, but players will find a lot of value returned in the form of a $5 off coupon and an Imperial Favor token, making the event more or less free. Rewards for various achievements provide value throughout the event, and the random door prize and 1st place deckbox are both exclusive to Province League events (meaning they cannot be bought anywhere). 4 of 16 players will receive Top Cut rewards, and the top clan finishers outside Cut will also receive a supplementary reward, meaning almost every player will earn something beyond the participation prizes.
If sold at retail, the items in this kit would cost $282. The final cost of the kit for the store is $80, or 28% of retail. At $10 entry per person, this makes the break-even point for stores 8 players, or half of the cap. This means potential entry pool is $160, or a 1:1 return.
The 32-player Silver Kit offers 93 distinct items, offering similar rewards to the Bronze Kit, but in greater numbers. Event fee for players is $15, and like the 16 player events, a full quarter of the field will make Top Cut. Factoring in clan rewards, half the field will receive prizes beyond participation.
If sold at retail, the items in this kit would cost $570. The final cost of the kit for the store is $200, or 35% of retail. At $15 entry per person, this makes the break-even point for stores 14 players, less than half of the cap. This means potential entry pool is $480, with potential store profit at $280.
The 64-player Gold Kit offers 210 distinct items, offering similar rewards to the Silver Kit, but in greater numbers, with a mid-stage reward. Event fee for players is $20, and factoring in clan and mid-stage rewards, two thirds of the field will receive prizes beyond participation.
If sold at retail, the items in this kit would cost $906. The final cost of the kit for the store is $350, or 39% of retail. At $20 entry per person, this makes the break-even point for stores 18 players, barely over a quarter of the cap. This means potential entry pool is $1,280, with potential store profit at $930.
The primary goals for each prize tier was to offer as much prize support as possible while keeping entry fee and overall kit cost down. Care was taken to reward casual and competitive players alike, while also providing opportunities for ‘fun’ rewards like door prizes and Clan bonuses. Store owners should focus on the break-even point for events, and the potential for profit related to initial kit cost. While cost of kit understandably increases as event size increases, store ‘risk’ actually decreases, as the break-even point rises disproportionately to event size. In particular, stores able to run a Gold event at near-capacity should see significant opportunity for return.
As with all systems, there are positives and negatives. While I believe I’ve done a good job keeping overall cost of kit as low as possible while maintaining exciting rewards for players, I wish there was a better approach to kit purchasing that didn’t burned stores with as much risk. An $80 Bronze kit with a potential for $80 profit if all seats are filled isn’t very exciting, but the hope is that players, stores, and myself as organizer can work together to promote these events and ensure solid turnout. Players looking to participate in Province League events at their local store should talk to their store owners and fellow players about running events. Stores should consider pre-orders or advance sign up to get a better sense of turnout. While the system isn’t perfect, my hope is that through transparency and communication each entity can work together to support a system of events that will prove valuable for all involved.
As always, if you have any questions/comments feel free to reach out either here, on Facebook or the Province League Discord Channel.
Thanks for reading, and I’ll see you in the League.